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Press coverage, explained plainly
Costs, counts, templates, and tactics for small brands that want big proof. New guides most weeks.
Categories
Browse by question
Every post answers one buying question with numbers you can check.
Costs and packages
What distribution costs in 2026 and which reach level fits your launch.
How coverage works
What outlet counts mean, where stories land, and how reports prove it.
Writing guides
Templates and angles that turn company news into publishable stories.
Growth and agencies
SEO, AI search, and white-label playbooks for brands and agencies.
Guides
Start with these eight
Practical answers to the questions buyers actually ask.
Done reading
Put the guides to work
Your draft is 2 business days away. Your coverage is days after that.