How coverage works
How to get your startup on Yahoo News and AP News
Startups reach Yahoo News, Business Insider, and AP News through Amplify and Headline tiers. Which package carries each flagship and how to shape the angle.
7 min read · 4 Sept 2026
A startup gets on AP News and Business Insider through the Amplify package at $299, and on Yahoo News through the Headline package at $649, with each flagship named in print before you pay.
No contacts, no pitching roulette, no waiting on an editor inbox. Your approved release publishes across the tier network, and your live report shows each flagship page with its URL. This guide maps which tier carries which name and how to shape an angle each one is glad to carry.
Which package carries which flagship?
The flagship map is the whole decision. Read it before anything else.
| Flagship | Package | Tier reach |
|---|---|---|
| AP News | Amplify, $299 | 500 or more sites |
| Business Insider | Amplify, $299 | 500 or more sites |
| Benzinga, StreetInsider, Barchart, GroundNews | Amplify, $299 | 500 or more sites |
| Digital Journal | Launch and up, from $149 | 320 or more sites |
| Yahoo News | Headline, $649 | 570 or more sites |
| Nasdaq, Bloomberg, MarketWatch, MSN, Dow Jones | Headline, $649 | 570 or more sites |
| The Globe and Mail | Headline, $649 | 570 or more sites |
ABC, NBC, CBS, and FOX network affiliates appear from Launch upward, labelled as affiliates everywhere. The rule is simple: find the names your audience trusts on the network page, then buy the tier that lists them. Never pay for a tier and hope a flagship appears. Ours are stated, not hoped for.
What angle earns its place on a flagship page?
The angle that earns its place leads with a fact strangers repeat. Funded rounds with the amount and the lead investor. Launches with availability dates and prices. Milestones with counts: customers, towns, tonnes, hires. Partnerships with both names and the shared number. Data with a sample size and a source.
Flagship pages carry hundreds of stories, so yours wins its slot on concreteness. A release that opens with real numbers reads at home beside national news. A release that opens with adjectives reads like an ad that wandered in. Before you brief us, circle the three strongest facts you own. If Headline is your tier, the included angle consultation sharpens them with you.
How should startups time the announcement?
Startups should time the announcement to the news, then work backward through two fixed windows. Your draft arrives within 2 business days of your brief. After approval, publication completes within 3 to 5 business days. A launch dated the 20th wants its brief filed by the 10th, leaving room for edits and approval.
Coordinate the moving parts around those windows. Investor update, product switch-on, homepage badge embed, social posts quoting flagship names. Because the report refreshes hourly, you can watch flagship rows land and time your announcements to confirmed pages rather than planned dates. The process page lays out the sequence with nothing left vague.
What do you do the hour flagships go live?
The hour flagships go live, you do four things in order. Confirm the pages in your report and open each flagship URL yourself. Embed your As seen on badge, now showing only outlets that published your story, on your homepage and pricing page. Add the flagship names and the outlet count to your pitch deck. Post the news with screenshots linking to your public shareable report page.
Speed matters here because novelty compounds. A founder announcing Yahoo News coverage the day it lands rides the freshness. A founder announcing it a month later reports history. The hourly report exists so day-one announcements cite live pages, not promises.
How do agencies run this play for clients?
Agencies run this play on Headline for the white-label report. The campaign ships exactly as above, and the proof forwards to the client under agency branding: every URL, every date, the flagship rows on top. The client sees their startup on recognised names. The agency keeps the supplier invisible.
The economics hold up well. One $649 order with 570 or more placements, Yahoo News and Bloomberg inside, repackaged as a coverage win inside a wider retainer. The pricing page states the tier contents so scope conversations with clients stay short and factual.
What does approval look like for a startup team?
Approval looks like one shared draft and a short decision loop. The draft arrives within 2 business days of the brief. The founder checks facts and tone, the team checks names and numbers, and edits go back in one round where possible. Nothing publishes until the locked text earns a yes.
Keep the loop tight by briefing well. Ten honest minutes on facts beats three rounds of repairs later. Name the approver before ordering so the draft never waits on an unclear inbox. Startups that approve in a day see their story live within the same week, flagship pages and all.
How do flagship pages help the fundraise?
Flagship pages help the fundraise by answering diligence before it is asked. An investor searching your brand finds AP News, Business Insider, or Yahoo News pages with your numbers, dated and sourced. The coverage says strangers with standards printed your claims. That shortens the credibility phase of every conversation.
Add the logos and the count to the deck appendix with the shareable report link beside them. Mention the coverage once on the call and move on. Proof works best as background confidence, not as the pitch itself. Founders who treat it that way report the coverage surfacing in partner meetings they never attended.
What mistakes keep startups off flagship pages?
Three mistakes keep startups off flagship pages with any distributor. Buying a tier that never named the flagship, then feeling shortchanged when it stays absent. Shipping vague copy with no numbers for a flagship page to carry. Announcing without proof assets ready, so the coverage week passes with no badge, no deck slide, no posts.
All three are avoidable before payment. Check the flagship map. Brief concrete facts. Prepare the badge slot and the deck slide while the draft is in edits. Startups that do these three things treat flagship coverage as scheduled inventory, which is what it becomes once the tier is chosen and the brief is filed.
Questions
From this guide
Short answers you can quote.
- How can a startup get on Yahoo News, Business Insider, and AP News?
- Through a distribution tier that names them. At PressMoose, AP News and Business Insider ship in Amplify at $299 for 500 or more sites, while Yahoo News ships in Headline at $649 for 570 or more, alongside Bloomberg, MarketWatch, MSN, Nasdaq, and Dow Jones.
- Do I need contacts at these outlets?
- No. Your approved release publishes through the package network, and your live report shows each flagship page. Headline also includes a consultation on sharpening your angle.
- What kind of startup news travels best?
- Funded rounds, launches with numbers, milestones with counts, partnerships with names, and data with sources. Concrete facts travel. Adjectives stay home.
PressMoose Team
The PressMoose writing desk. We write it, you approve it.
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